T-Fibre: Connecting Citizens of Telangana
A customer service platform powering connectivity for 9 million households. Built for scale, reliability, and citizen-facing service delivery
Role
UX/UI Designer
Industry
Telecom
Duration
4 months
T-Fiber is a state-led initiative by the Government of Telangana aimed at delivering last-mile high-speed internet connectivity through optical fiber, with a strong focus on rural and underserved regions.
The project’s next phase focused on commercialization and branding, positioning T-Fiber as a trusted digital infrastructure provider for:
Telecom operators & ISPs
Cable business owners
Government departments
Service enterprises
Vision & Intent
Bridge the digital divide across Telangana
Enable equitable access to high-speed internet
Establish T-Fiber as a reliable, scalable, and future-ready infrastructure partner
Phase 1: Research & Benchmarking
Studied leading national and global broadband providers - Airtel, Telenor, USOF, NBN (Australia), Jio
Key Insights
Clean interfaces with 1–2 strong brand colours
Clear highlighting of service packages per customer segment
Use of engaging imagery and motion graphics
Bold messaging to communicate vision and scale
Simple, intuitive navigation
High focus on user-friendliness
Phase 2: UX Strategy
Defined a clear experience narrative focused on trust, scale, and inclusion.
UX Pillars
Position T-Fiber as a trusted digital infrastructure partner
Communicate impact: Amplifying Telangana’s digital ecosystem
Clearly showcase diverse services for different customer segments
Enable a seamless experience across users through intuitive navigation and information hierarchy
Core Messaging
Bridging the digital divide across Telangana — your trusted partner for all digital infrastructure needs.
Phase 3: UI Strategy
The UI design supported clarity, credibility, and modernity.
UI Principles
Light, clean theme with generous white space
Strategic use of T-Fiber’s signature Purple as a brand accent
Motion graphics to enhance engagement and storytelling
Bold typography to emphasize vision, scale, and impact
Consistent visual language across sections and user types
Outcome & Impact
Established T-Fiber’s brand presence as a credible infrastructure service provider
Simplified communication of complex infrastructure offerings
Enabled clear discovery of services for telecoms, ISPs, enterprises, and government users
Strengthened trust and clarity for stakeholders supporting Telangana’s digital growth
My Role
UX Strategy · UI Design · Information Architecture · Visual Design · Benchmarking & Insights
Other projects
Indian Visa and Imigration Portal
A unified digital experience transforming India’s Foreigners Visa, Registration & Tracking ecosystem at global scale across 180+ countries
Gov.in - Harmonizing India's digital footprint
85+ ministries → fragmented digital experiences → research/analysis → common IA/content principles → design system → exemplar websites → scalable UX framework
GeM - Government e Marketplace
A transparent, seamless national procurement platform serving 160K+ buyers and 420K+ sellers & service providers