Gov.in - Harmonizing India's digital footprint

85+ ministries → fragmented digital experiences → research/analysis → common IA/content principles → design system → exemplar websites → scalable UX framework

Role

UI/UX Designer

Industry

e-Governance

Duration

15 months

Overview

The GOV.IN project aimed to establish a standardized, accessible, and user-centric digital ecosystem for all Government of India websites. The initiative sought to eliminate inconsistencies in design, navigation, and content structure by creating a unified design language, scalable templates, and a comprehensive experience toolkit.

Challenges

Highly fragmented digital ecosystem with varying design languages
Multiple stakeholders with differing priorities and technical capabilities
Need for a unified system that works across devices, departments, and use cases
Ensuring WCAG accessibility compliance for all citizens

My Role

Led UI/UX design standardization across 85+ departments
Designed the complete UI Standardization System, DBIM website, and Experience Toolkit
Streamlined stakeholder workflows, content structures, and design patterns
Ensured accessibility, scalability, and consistency across diverse legacy systems
Collaborated closely with the development team to ensure a smooth transition from design to implementation.
Played a key role in the successful launch of DBIM, monitoring user feedback and engagement post-launch to inform future updates.

Web Facilitation and Management Dashboard

Key Deliverables

DBIM (Digital Brand Identity Manual): A complete UI/UX guideline framework covering - typography, color systems, iconography, grid systems and responsive layouts, navigation rules and accessibility standards. This became the foundation for all government digital touchpoints.
Standardised Templates for ministries: Created 5 exemplar websites to showcase best practices and demonstrate how the unified design language scales across different contexts, serving as benchmark implementations for future ministry and department website redesigns. Check MeitY's website.
DBIM Experience Toolkit: A centralised online repository of Design System, accessibility checklist, sample page templates along with a toolkit including persona library, Icon library and UX evaluation frameworks.
Ministry onboard workflow: Created a step-by-step onboarding framework for ministries and departments adopt the GOV.IN system. This workflow standardized the onboarding process, reduced ambiguity, and ensured smooth adoption of the unified design system.

Standardised Templates for Ministy and Departments

Impact

Standardized digital presence for 85+ ministries and departments across India.
Unified design and service framework now serves ~1.46 billion citizens.
For citizens: consistently structured, accessible and intuitive government interfaces - making public services easier to find, navigate and use.
For government teams: drastically reduced design-to-development time, lowered reliance on external vendors, and enabled fast, governed updates across all ministries.
The unified system established a national-scale digital design baseline - enabling scalable growth, easier maintenance, and long-term governance across diverse public portals.

Outcome

The GOV.IN initiative now serves as a national digital design benchmark, powering coherent user experiences across India’s public-facing digital ecosystem. It transformed a fragmented landscape into a unified, citizen-centric digital identity for the Government of India.